My experience spans crisis communications and protecting reputations for a number of well-known names as well as long-term reputation and brand-building, and producing engaging day-to-day campaigns and communications activities.
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Bridget Aherne > 2015 > May

Women in leadership

Gender and leadership is a much discussed issue of late with Lord Davies’ annual Women on Boards review being published, PR Week writing about PR and The Athena Doctrine and International Women’s Day taking place – all in March. Coincidentally, an excellent Skills for Justice course for senior women leaders I’d been fortunate enough to have a place on also concluded at the same time. One of the workshops opened with some words from the Chief of the organisation hosting the event and he posed the thought-provoking question ‘why bother?’ so I thought I’d try and...