My experience spans crisis communications and protecting reputations for a number of well-known names as well as long-term reputation and brand-building, and producing engaging day-to-day campaigns and communications activities.
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Bridget Aherne > 2018 > January

Flowers and a steak bake?

An engaging story told well is at the heart of effective communication and something I saw today reminded me how tools and tactics change but a clear message always remains the essential ingredient. Video now makes up the majority of the web – a picture is worth a thousand words – but it is the story it tells that is key to engaging people. This tweet by @laura_myers demonstrated to me this morning that, while we can wrap all kinds of channels and tech around a conversation, it is the message itself...